Ut Austin Mba Essay Analysis

Hey all McCombs applicants!

Admissionado back once again with fresh, farm to table essay analyses for McCombs's 2017 application! We wanted to jump in and give you a head-start on those essay questions so you can spend less time staring at a blinking cursor and more time deciding between all those MBA offer letters! Soooooo, without further ado:

Texas McCombs School of Business MBA Essay 1


Introduce yourself. Select only one communication method that you would like to use for your response.

Select only one communication method that you would like to use for your response.

Write an essay (250 words)
Share a video introduction (one minute)

Analysis


Introductions can take place in a variety of ways. Standing in a circle of a few at a cocktail party. In a one-on-one interview. First day on the job.

The version we’re after here is much different. McCombs just handed you a mic, dimmed the house lights, and threw a spotlight onto you. This is your time not just to introduce yourself, but to perform. A performance is artful. And requires a special type of messaging. Your challenge isn’t to hold the attention of the guy sitting across the desk who is usually forced to tune in. Your challenge is to capture and sustain the attention of a room full of people, whose magnitude (by itself) tends to make it an uphill battle from minute one.
Golden Rule:

Dullness is deadly.

Don’t be dull. Don’t be quiet. Don’t be average. Don’t be monotone. Don’t be… safe.

Now’s your chance to tap your inner Louis CK. Your inner MLK. Your inner Seth Macfarlane. Charm. Wit. Risk. Energy. A deviating from that safe, straight, center pathway.

Whether it’s an essay or a video, the very first thing you need to do is grab your audience’s attention. There’s no real room for a slow burn here. If this were a two hour movie, and you had a proven track record, maybe an audience would spot you an unceremonious beginning, trusting in a future payoff. You have no such luxury here, my friend. Your cohort doesn’t know you. You need to be spectacular and attention-worthy from second 1.

What makes for a good opener? Well, practically speaking, “it” can be absolutely anything, which is to say it can take the FORM of just about anything. But what most great opening moments have in common is this: they knock the reader/audience off balance. For most of you, that may sound great, but it still may not mean much. “How the hell am I supposed to throw the reader off balance?” Well, one way to think about it is to leave some stuff OUT. The more buttoned up your opening is, the more likely your audience will feel secure. And secure—for now—is lethal. Bad.

“My name is Craig Blodgitsnick. I am 27 years old. And I’m a banker.” Great. Super clear. And therefore… too clear? It’s all buttoned up. The audience needs a reason to hear more. With an opening like that, however, we’re left with no such desire. Here’s an alternative.

“I make people cry for a living.”

Um, say what? What the hell does that mean. Did he just say that? I have no idea who this guy is, I have no idea how I feel about him, I have no sense of whether that’s a good or bad thing. What I do know… is that I’m dying to hear more. Success. This speaker has the audience in the palms of his hands.

“Pond. Cigarette. Abandoned BMW. These three things almost got me arrested, led me to my future wife, and ultimately set me on a path of world domination.”

Huh? I mean, I couldn’t be more in. Who the hell says that? How on Earth are those three things connected? After everyone gives their boring standard speech, I can bet you money I’m gonna remember the person who said THAT.

Throw your reader off balance. Give them a reason to want to read more. Now, not to scare you, but this isn’t easy. It is a touch risky, and it requires some finesse. But it is absolutely worth working toward. But just for a moment, let’s talk about the downside…

If you can’t quite pull it off, and it seems forced and inauthentic, then you run the risk of seeming like you’re trying too hard. And that’s a liability. So, get a gut check from a second set of eyes (doesn’t have to be a pro, could be anyone—see if they buy it). If it’s just not passing muster, there is recourse. Which is to tell a very honest, earnest story. Your story, a personal story. But, it’s gotta be a cool story. If it’s a straightforward, you are toast. There’s gotta be some GRIT in there, some adversity, some uniqueness. That can be equally compelling.

“Hi, my name is Glenda Crevitz and I became an adult when I was five years old when I was separated from my parents and grandparents. My first job was…”

Yah, I’d listen to that person. (But did you notice how even here, the author has thrown the audience off balance? This is not happenstance.)

Whichever medium suits you best, take advantage of it. Don’t choose the video if all you do is read an essay. If you use video, it has to be because there’s something about your look and body language and visible energy that communicates something a written essay can’t quite capture. If you choose an essay over video, it’s gotta be because there are certain things you’re able to do with the written word that would be MORE effective than a video version.

Keep your audience on the edge of their seat, though, by throwing them off balance.

Texas McCombs School of Business MBA Essay 2


Picture yourself at graduation. Describe how you spent your two years as a Texas MBA student, and how that experience helped to prepare you for the post-MBA world. (500 words)

Analysis


Start thinking about this essay with a very specific (and crucial) premise: “I am not able to achieve or even pursue my short-term goals effectively today because…” Because what? Generate a list. Are they skills? Is it a lack of certain experience? Is it a lack of plain, hard knowledge? Is it a lack of network? Got that list ready? Proceed…

Let’s play pretend one more time. Let’s say you’re like most MBA applicants and are applying to 7-10 programs. Pretend that three of those are ranked in the Top 10, and that 3-5 of those are ranked below #20. UT Austin is right smack dab in the center of it all. Admit-time rolls around and you receive invites from 100% of the schools on your list. Now YOU are in the driver’s seat. What is it about two years at McCombs that might address the items on your list in a particularly appealing way? This is the part where you need to dig deep. (Mind you, we haven’t done a THING toward writing a response to this essay yet; this is all crucial prep work.) What extracurricular offerings does McCombs have? What is it about the campus culture? What is it about certain professors? What about folks who recruit there? What is it about Austin? What is it about…. anything and everything you have researched and know about this program that has convinced you that MCCOMBS IS THE ONE to advance your objectives powerfully? This is the part where you make a second list. And even better, a second list that’s connected to all the specific items on that first list. Once you have these elements secure in your mind, now you’re ready to generate a draft because the essay has already – by now – written itself.

This essay should read a lot like a military battle plan. (You’ll hear us say that a lot, and there’s good reason for it.) This should NOT come across wide-eyed and dreamy and speculative and wishy-washy and general. It should instead feel like the result of someone with laser focus, with ultra-clear objectives, a well-thought-out plan of attack. Bonus points if there’s dried-up drool on this sheet of paper. McCombs wants feral beasts who are salivating at the opportunity to ATTACK the program, and EXTRACT. And that only happens when people have real INTENT. “Motive.” A battle plan. This is your chance to lay out that plan.

How To Organize This Essay

Part 1 – Establish the Goals

First up, we need to understand your goals, your existing skill set, and therefore, those GAPS. Best thing to do is start off with a VERY brief overview of where this WHOLE thing is headed, your overall vision. Within a sentence or two or three, we should have a decent sense for where you hope to be in twenty years. Now, walk us through what you need to do in the VERY near-term (first five years after your MBA, say), in order to get you on that overall/LT path. Remember, think militaristic. Step A leads logically to Step B which then leads to Step C, which then enables us to consider and pursue Step D. That kind of thing. Explain the stuff you need to do, and the skills required to pull that all off. (100-125 words)

Part 2 – Explain Your GAPS

First explain BRIEFLY some of the “thus-far” achievements that have brought you to 80% of the way there. Give us a sense for the stuff you already HAVE, skills-wise. Be efficient here. Now explain the stuff you need. This is that GAP section. From that first list you generated. Don’t just explain these gaps in a vacuum, explain each one within the context of why they’re relevant specifically to your goals. This context is absolutely key, because now you’re not just generic-MBA-person, you’re salivating-feral-beast-person with lusting after PREY, locked in your sights. I needed “X in order to then pursue Y aspect of my short-term goals for Z reason.” That kind of thing. (125-150 words)

Part 3 – How You Took a Bite Out of McCombs, Specifically

This is the part where you catalogue your experience at McCombs (as though in retrospect, as though it actually happened, etc.). Take us through experiences with specific classes, professors, clubs, off-campus activities, internships, socialization opportunities, anything and everything you can think of that might advance you from your 80% starting point on Day 1 to the 100% version at graduation. Explain what you did to narrow that 20% gap, bit by bit.

The key isn’t to actually write your future accurately, no one’s gonna ever check. The key is to indicate that there’s CLARITY in the way you can establish an objective, and then design a plan of attack to achieve it. Generally that comes from a plan that is detailed, and rooted in logic. As long as it makes sense, and seems achievable, the admissions committee is going to buy it. Now, if you can do that, and also let slip your passion for the program, bonus points. (200 words)

Part 4 – Next Steps

The best way to send this sucker home is to give a brief description of what happens immediately after graduation. No need to spend too much time here because you’ve already laid SOME of this out in previous sections when establishing your short-term goals. You may just want to close with a hypothetical “I will be starting as an X at Y company this fall, where I will notch Step 1 toward my short-term goals.” You can even have fun with what you plan to do in the few weeks between graduation and when you start your job, or some other character-revealing fun reveal, like marrying one of your b-school cohorts named Z that you met along the way, yadayada. (50-75 words)

Texas McCombs School of Business MBA Optional Essay


Please provide any additional information you believe is important and/or address any areas of concern that will be beneficial to the Admissions Committee in considering your application (e.g. unexplained gaps in work experience, choice of recommenders, academic performance, or extenuating personal circumstances). (250 words)

Analysis


Read our team’s complete take on the idea of optional essay, including a brief (recent) history of b-schools’ relationship with it, and how our recommendations have evolved over the years, right here.


And that's that. Helpful, eh? If you have any questions on it or McCombs or anything, just reply here or shoot us a PM. And if you want more Essay Analysis Goodness, check out more schools here. We're updating 'em daily as new prompts are released, so keep checking back.
_________________

Jon Frank
Founder, Admissionado

Admissionado | Packages | Success Stories | Team

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Last edited by JonAdmissionado on 17 Aug 2017, 22:09, edited 2 times in total.

The below is from Stacey Kammerdiener, Senior Texas Full-Time MBA Admissions Officer

As you think about how to approach the essays in your Texas Full-Time MBA application, your best shot at successfully answering the essay prompts is to approach them thoughtfully. The purpose of these essays is to understand why you want to attend McCombs and to learn more about you professionally and personally. While it may be tempting, do us (and yourself) a favor and avoid the snooze-fest/shock-factor extremes. Instead, approach your essays genuinely and with reflection.  Armed with a few insider tips from the Admissions Committee below, you will be well on your way to submitting a strong application.

Essay 1

Introduce yourself. (An essay of 250 words, OR a video introduction of one minute)

Our Advice:

Simple, right?  Wait…it’s not?

At first glance, you may have many questions about how to approach this two-word prompt.  Who is my audience? Is this a formal or a casual introduction? How in the world do I introduce myself in only 250 words or through a one minute clip?

Essay one is purposely open-ended. It’s truly up to you how you want to approach your introduction to the admissions committee. When you first meet someone, what’s your elevator pitch?

Before tackling this essay, you may want to think about your personal and professional interests and attributes – it is the combination of these two items that make you who you are, and that make you unique (and interesting!). Therefore, an intro that only discusses work experience, or only discusses previous life experience, is incomplete. Give us a well-rounded mix, so that we better understand who you are in a more complete sense, and not only in one facet of your life. Think about what makes you tick.

Finally, the choice is yours: written essay or video. We have seen significant success on both platforms and do not prefer one over the other. Therefore, play to your strengths!  If your skill is in writing, focus on the essay. If you want to create a video and rely on your voice and video editing skills, then we are excited to see it. However, if you do submit a video, keep in mind that sending us a photo slideshow with background music isn’t advisable. These clips do not grant the admissions committee the chance to actually see or hear you, which is what makes video submissions so great!

In any submission, have fun with it and do not take this essay for granted—it can go a long way in introducing yourself and setting the stage for your application.

Essay 2

Picture yourself at graduation. Describe how you spent your two years as a Texas MBA student, and how that experience helped to prepare you for the post-MBA world. (500 words)

Our Advice:

Essay two, in essence, allows you to explain to the admissions committee why you’re applying to the Texas MBA Program.  By describing to us how you plan to spend your two years as an MBA student, we will be able to glean your plan of attack career-wise, learn what causes you may be passionate about, and find out how you plan to develop yourself both inside and outside of the classroom.

Keep in mind that by the time we read your essays, we have already seen your resume, scores and other basic elements of your application. We have also already reviewed your short and long term goals. Essay two is meant to explain to us how you believe McCombs will help get you there! What classes, organizations, and experiential opportunities specifically relate to your career plan?  Connect the dots for us. Personally, how do you envision yourself becoming an active contributor in our community? Texas MBA students are dynamic and engaged, and we are looking for applicants who are equally as driven.

Truly pause to think about how you would want to reflect on your two years while walking across that Gregory Gym stage. A vague essay is a poor essay, so give us specifics. If you’ve read our website or spoken to an admissions team member, frankly there is a LOT to love: classes, concentrations, organizations, students/alumni, professors, unique academic and career-oriented opportunities, location, and the list goes on. Illustrate what attributes of the program you plan to take full advantage of, and how that fits into your post-MBA self.  In addition, how do you plan to give back while you are a student?  What will be your lasting legacy? Convince us that you are indispensable to our community, and that we simply cannot live without you.

Optional Statement

Please provide any additional information you believe is important and/or address any areas of concern that will be beneficial to the Admissions Committee in considering your application (e.g. unexplained gaps in work experience, choice of recommenders, academic performance, or extenuating personal circumstances). (250 words)

Our Advice:

This one is pretty self-explanatory. Honestly, the most important piece of advice we can give you regarding this final prompt is to remember that the optional statement is just that – optional. Only applicants who feel that some piece of their profile deserves more explanation should be submitting the optional statement. This section of the application is not to be used to tell us all about your extracurricular activities, or to expand upon your personal introduction. While we love that you’re so involved in your community, there are other ways to let the admissions committee know about these additional projects or passions of yours (at the bottom of your resume, perhaps, or during the interview).


Our Final, Closing Advice:

Do

  • Take time to reflect. It will likely take more than one draft to nail it.
  • Be honest. These essays are our way to learn more about you! Our students value authenticity; your essays should reflect your authentic self.
  • Have a friend read over your essays. They can provide valuable feedback, and may even remind you about what makes you so special!

Don’t

  • Send the same essay (or parts of essays) to multiple schools. (We can totally tell when you re-use an essay or parts of essays.)
  • Ignore the essay prompt! Too often, applicants bypass the actual question in an effort to tell us something they think we need to know.  Make sure you’re answering the question being asked.
  • Send an essay that exceeds the word count and/or time perimeter given. Follow the instructions!

As always, please email us at TexasMBA@mccombs.utexas.edu if you have any other questions.  Get started early and edit, edit, edit!  Your essays can really send a strong application into orbit, so good luck, and happy applying!

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